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Data Privacy & Security

45ph Privacy Policy – Your Data, Your Rights, Our Responsibility

At 45ph, your privacy isn't an afterthought. We're upfront about what data we collect, why we collect it, how we use it, and how we protect it — because you deserve to know exactly how your information is handled before you play.

Last updated: 1 July 2025
Our Privacy Principles

How 45ph Approaches Data Privacy

Before you read the full policy, here are the core principles that guide every data decision we make at 45ph.

Collected Only What's Needed

45ph only collects personal data that is necessary to provide you with a secure, functional gaming experience. We don't ask for information we don't actually need.

Never Sold to Third Parties

Your personal information is never sold to advertisers, data brokers, or any third party for commercial purposes. Full stop.

You Stay in Control

You have the right to access, correct, and request deletion of your personal data held by 45ph. We make it easy to exercise those rights.

Secured End to End

All data transmitted between your device and 45ph is protected by SSL/TLS encryption. Sensitive records are stored with additional encryption at rest.

Compliant with Philippine Law

45ph handles all personal data in compliance with the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its implementing rules.

Transparent at Every Step

We tell you what we're collecting, when we're collecting it, and why. No hidden data harvesting, no ambiguous clauses designed to obscure what's actually happening.

45ph

45ph protects the personal data of every Filipino player, from BGC to Batangas.

Why This Matters

Privacy That Filipino Players Can Actually Rely On

Online gaming involves sharing personal and financial information — your name, your GCash number, your ID. That's a real level of trust, and at 45ph, we take that responsibility seriously.

A lot of platforms publish privacy policies that read like they were written by a legal team in another country, for a completely different audience. This one is different. It's written to be understood by real Filipino players who want to know how their data is handled before they sign up.

The short version: 45ph collects only what's necessary, uses it only for the purposes stated, protects it with proper security, and never sells it. The full version is below, and it's worth reading if you have questions about any specific area.

This Privacy Policy applies to all services offered through the 45ph platform at https://45ph.best, including all games, payment processing, account management, and customer support interactions.

Your Data Rights

What the Philippine Data Privacy Act Gives You

Under the Philippine Data Privacy Act of 2012 (RA 10173), you have specific rights over your personal data. 45ph is committed to honouring all of them. Here's a plain-language summary of each right and what it means for your 45ph account.

45ph

Your mobile payment data at 45ph is handled securely and never shared without consent.

Right to Be Informed

You have the right to know what personal data 45ph collects about you, why we collect it, how it's used, and who it may be shared with. This Privacy Policy fulfils that right.

Right of Access

You can request a copy of the personal data 45ph holds about you at any time. Contact our support team and we will provide a summary of your data within a reasonable timeframe.

Right to Rectification

If any of the personal data we hold about you is inaccurate or outdated, you have the right to request a correction. You can update most information directly through your account settings.

Right to Erasure

You may request deletion of your personal data from 45ph systems. Note that some data must be retained for legal or regulatory compliance purposes, which we will explain at the time of any such request.

Right to Object

You have the right to object to the processing of your personal data for direct marketing purposes. To opt out of marketing communications from 45ph, adjust your preferences in your account settings or contact support.

Right to Data Portability

You may request a copy of your personal data in a structured, machine-readable format. This allows you to move your information to another service if you choose to do so.

Contents
  1. Who We Are
  2. Data We Collect
  3. How We Collect Data
  4. How We Use Your Data
  5. Legal Basis for Processing
  6. Data Sharing
  7. Cookies and Tracking
  8. Data Retention
  9. Data Security
  10. Children's Privacy
  11. Cross-Border Transfers
  12. Your Rights
  13. Changes to This Policy
  14. Contact and Complaints

1. Who We Are

This Privacy Policy is issued by 45ph ("we," "us," or "our"), the operator of the online gaming platform accessible at https://45ph.best. 45ph is the data controller responsible for the personal information collected through this platform. For all privacy-related enquiries, please contact us at support@45ph.best.

This Policy applies to all visitors to the 45ph website and all registered account holders. By using the 45ph platform or creating an account, you acknowledge that you have read and understood this Privacy Policy.

2. Personal Data We Collect

45ph collects the following categories of personal data from its users:

Category Examples When Collected
Identity Data Full name, date of birth, nationality, government ID details Registration and KYC verification
Contact Data Mobile number, email address, home address Registration and account updates
Financial Data GCash number, Maya account, bank account details, transaction history Deposits and withdrawals
Gaming Data Game history, bets placed, wins and losses, session duration During active play sessions
Technical Data IP address, device type, browser type, operating system Every platform visit
Communications Data Support chat history, emails, complaints and resolutions When you contact us
Verification Data Copies of government-issued IDs, selfies for identity verification KYC process

We do not collect any special categories of sensitive personal data (such as race, ethnicity, health information, political opinions, or biometric data for identification purposes) unless specifically required by law.

3. How We Collect Your Data

3.1 Directly from You

The majority of data we hold about you is provided directly by you when you:

  • Register for a 45ph account
  • Complete identity verification (KYC)
  • Make a deposit or request a withdrawal
  • Contact the 45ph support team
  • Opt in to marketing communications
  • Participate in promotions or competitions

3.2 Automatically

When you access the 45ph platform, certain data is collected automatically through standard web technologies, including server logs, cookies, and session tracking tools. This includes your IP address, device type, pages visited, and time spent on each page.

3.3 From Third Parties

In some cases, we receive data about you from third parties, including payment processors who confirm your transaction details, identity verification service providers who validate your ID documents, and fraud prevention partners who flag suspicious activity patterns.

45ph

45ph players across the Philippines — from Cagayan de Oro to Cebu — trust us with their data.

4. How We Use Your Personal Data

45ph uses the personal data we collect for the following purposes:

  • Account management: To create and maintain your 45ph account, verify your identity, and process your login securely.
  • Payment processing: To process deposits via GCash, Maya, BDO, BPI, UnionBank, and other Philippine payment channels, and to process your withdrawal requests.
  • Regulatory compliance: To comply with anti-money laundering (AML) obligations, Know Your Customer (KYC) requirements, and any other applicable Philippine regulations.
  • Customer support: To respond to your enquiries, resolve complaints, and provide technical assistance.
  • Security and fraud prevention: To detect, investigate, and prevent fraudulent transactions, account takeovers, and other illegal activity on the platform.
  • Responsible gaming: To monitor gaming behaviour and apply responsible gaming tools where appropriate, including deposit limits and self-exclusion flags.
  • Platform improvement: To analyse usage patterns and improve the performance, design, and content of the 45ph platform.
  • Marketing communications: To send you promotional offers, bonus notifications, and platform updates — but only if you have opted in to receive these communications.
We will never use your personal data for a purpose that is not listed above without first notifying you and, where required, obtaining your consent.

5. Legal Basis for Processing

Under the Philippine Data Privacy Act of 2012, 45ph processes your personal data on the following legal bases:

  • Contractual necessity: Processing is necessary to fulfil our obligations to you under the 45ph Terms and Conditions — including account management, payment processing, and game delivery.
  • Legal obligation: Processing is required for compliance with Philippine law, including AML regulations, gaming regulations, and tax reporting obligations.
  • Legitimate interests: Processing is necessary for our legitimate business interests, including security monitoring, fraud prevention, and platform performance analysis — provided these interests are not overridden by your privacy rights.
  • Consent: For marketing communications and non-essential cookies, we rely on your explicit consent. You may withdraw this consent at any time.

6. Data Sharing and Third-Party Disclosure

45ph does not sell, rent, or trade your personal data to any third party for commercial purposes. We may share your data with the following categories of third parties only where strictly necessary:

  • Payment processors: GCash (GXchange Inc.), Maya (PayMaya Philippines Inc.), and banking partners process your financial transactions. They receive only the data necessary to complete those transactions.
  • Identity verification providers: Third-party KYC platforms that validate your identity documents during the verification process.
  • Technology providers: Cloud hosting, database management, and cybersecurity providers that support the operation of the 45ph platform. All are bound by data processing agreements.
  • Game providers: Where you play games powered by third-party providers (such as JILI), game session data is shared with those providers to enable gameplay. Game providers are prohibited from using this data for their own marketing purposes.
  • Regulatory and law enforcement authorities: We will disclose data to government agencies, courts, or law enforcement when required by Philippine law or pursuant to a valid legal order.

All third parties who receive data from 45ph are required to process that data securely and only for the specific purpose for which it was shared. They may not use your data for their own commercial purposes.

7. Cookies and Tracking Technologies

7.1 What Cookies We Use

The 45ph platform uses cookies and similar technologies to deliver a functional and personalised experience. The main categories of cookies in use are:

  • Strictly necessary cookies: Required for the platform to function — including session management, login authentication, and security tokens. These cannot be disabled.
  • Performance cookies: Collect anonymised data about how visitors use the platform (pages visited, time on page, errors encountered) to help us improve performance.
  • Preference cookies: Remember your settings and preferences (such as language and display settings) between sessions.
  • Marketing cookies: Used only if you have consented, to deliver relevant promotional content. You may withdraw consent for marketing cookies at any time through your account settings.

7.2 Managing Cookies

You can control most cookies through your browser settings. Please note that disabling strictly necessary cookies will affect the functionality of the 45ph platform. For full instructions on managing cookies in your browser, refer to your browser's help documentation.

8. Data Retention

45ph retains personal data for as long as necessary to fulfil the purposes described in this Policy, and in accordance with Philippine legal and regulatory requirements. The following retention periods apply as general guidelines:

  • Account data: Retained for the duration of your account and for a minimum of 5 years after account closure, as required by AML regulations.
  • Transaction records: Retained for a minimum of 5 years from the date of the transaction.
  • KYC documents: Retained for the duration of the account relationship and for a minimum of 5 years after closure.
  • Support communications: Retained for up to 3 years after the conversation closes.
  • Technical logs: Retained for up to 12 months for security and fraud detection purposes.

When data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.

9. Data Security

45ph implements technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your device and the 45ph platform
  • AES-256 encryption for sensitive data stored in our databases
  • Multi-factor authentication options for account login
  • Strict role-based access controls limiting which staff members can access personal data
  • Regular security audits and penetration testing by independent third parties
  • Automated fraud detection and account monitoring systems

Despite these measures, no online platform can guarantee 100% security. In the unlikely event of a data breach that affects your personal information, 45ph will notify you and the relevant Philippine regulatory authorities as required by law.

You also play a role in keeping your account secure. Use a strong, unique password for your 45ph account, enable two-factor authentication where available, and never share your login credentials with anyone.

10. Children's Privacy

The 45ph platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that a minor has provided us with personal data, we will immediately close the account and delete all associated data.

If you believe that a minor has registered on the 45ph platform, please contact our support team immediately at support@45ph.best so we can investigate and take appropriate action.

11. Cross-Border Data Transfers

Some of the third-party service providers used by 45ph — such as cloud hosting infrastructure and game providers — may process or store data outside of the Philippines. Where this occurs, 45ph ensures that appropriate safeguards are in place to protect your data, including contractual data processing agreements that require the recipient to uphold data protection standards equivalent to those required under Philippine law.

12. Exercising Your Data Rights

To exercise any of the rights described in this Policy — including access, rectification, erasure, or objection — please contact the 45ph privacy team at support@45ph.best with the subject line "Data Privacy Request." Please include your full name and registered account email address so we can verify your identity before processing the request.

We aim to respond to all data rights requests within 30 calendar days. If a request is complex or we receive a high volume of requests simultaneously, we may extend this period by a further 30 days, in which case we will notify you of the extension.

If you are unsatisfied with how 45ph has handled your personal data or responded to a data rights request, you have the right to lodge a complaint with the National Privacy Commission of the Philippines (NPC).

13. Changes to This Privacy Policy

45ph may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. Where the changes are significant, we may also notify registered players via email or an in-platform notification.

We encourage you to review this Privacy Policy periodically to stay informed about how 45ph protects your data. Your continued use of the platform after any update constitutes your acknowledgement of the revised Policy.

14. Contact Us and Complaints

For any questions about this Privacy Policy, how your data is handled, or to exercise your data rights, please reach out to us:

  • Email: support@45ph.best
  • Subject line: "Data Privacy Enquiry" or "Data Privacy Request"
  • Live Chat: Available 24/7 through the 45ph platform when logged in

If you believe your data privacy rights have been violated and are not satisfied with our response, you may file a complaint with the National Privacy Commission of the Philippines. The NPC is the authority responsible for administering and enforcing the Data Privacy Act of 2012.

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Play at 45ph with Confidence – Your Data is in Safe Hands

Now that you know how 45ph handles your personal information, you can play with confidence. Join over 500,000 Filipino players who trust 45ph for their online gaming experience.

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